Monday, August 31, 2009

Some of the thrill is gone

Warning: possible triggering content follows.

Chips Ahoy! cookies (insert trademark symbol somewhere here) do not taste as good as they used to.

I had thought this the last time I bought them - maybe two months ago - and I reconfirmed it today when I broke into the new bag that I bought yesterday. The "base" of the cookie - not the chocolate chip part, the main cookie part - has an odd "fake" taste that I don't remember - like the sugar or the flour have been substituted for, which I'm sure it has since this is a mass-produced and -marketed product, but it tastes worse than I remember.

And before you say anything, I don't think it's a function of maturity and knowing how "real" food tastes. Even when I lived with Sharlys the Amazing, who cooked great stuff from scratch, I still enjoyed Chips Ahoy! (love the exclamation mark, makes me feel like a pirate) cookies on their own merits.

And they're thinner than they used to be, based on my recollection from about 1989 when I used to methodically consume one or two entire sleeves - a half or whole package - on a lazy Sunday afternoon with a book in my dorm room at college. I think I probably continued the tradition until my late 20's, until the time when what and how I ate became politicized (sp?) at my house.

Now that the pressure to eat "right" is gone, I tried bringing the Chips Ahoys! back, but it's not the same. There is nothing I can do about this decline in food quality and taste, other than stop buying them, but that prospect makes me a little sad and nostalgic for the old habit.